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Seedlab Australia

Seedlab Australia is a unique incubator and accelerator program supporting Australian and New Zealand FMCG businesses to supply national retailers.

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Making Dreams Real

Seedlab Australia is a unique, proven and independent business support program for Australian and New Zealand FMCG businesses to supply national retailers.

We’ll help you get your products and businesses retail ready. Our part-time, live online programs are run by trusted, global experts with real world experience. We’ll support you to produce and pitch consumer products that meet more needs, and have truly unique selling points that consumers value.

Seedlab Australia supports potential, new and current Woolworths suppliers to supply well, and grow.

Seedlab Australia is proudly supported by Woolworths, and the programs are provided at no cost to participants.

Our Programs at a Glance

Explore our programs

Bootcamp Cultivate

Creating Opportunities Together

The support from Woolworths has created opportunities, growth, evolution and above all, income, for small businesses throughout Australia and New Zealand. 

Over 2021-2024, our 380+ participants have converted $6m of Woolworths support into over $60million of sales and business value. 

A small survey of around 100 of our Cultivate graduates showed that between them, they have created 143 new FTE jobs! 

Some of them have received ranging in Woolworths stores, and all of them have looked at their products, brands, businesses and people in a new way. 

Many have implemented processes, documentation and strategies behind all they do, for the first time.  

Our T-Shirt statement in Seedlab Australia is we “Make Dreams Real”. We take this seriously, and together: we deliver!

Here’s some of the experts we call on:

Latest News

  • Everything you need to know about EXPO 5

    Our latest EXPO at Woolworths Norwest is happening on Thursday 1st August 2024 and it will be a buzzy yet intimate affair offering our Cultivators and Propagators the opportunity to be in the room where it happens.

    Full story

  • Breaking records with Bootcamp 10

    We are so excited to announce the commencement of Bootcamp 10, our largest and most competitive Bootcamp Round to date. A record-breaking 55 promising FMCG businesses from across Australia and New Zealand were selected to join our intensive six-week support program.

    Full story

  • Entering the last leg of 2023

    As we move into the final quarter of 2023, we’d like to take the time to reflect on some of the recent milestones we’ve reached and spotlight what’s on the horizon.

    Full story

What They Said

Check out what our participants have to say about our Seedlab programs:

View Testimonials

Seedlab Insights

  • Facing Nature: Trends in Personal Care

    The Australian and New Zealand personal care FMCG market is experiencing a surge of innovation as consumers increasingly seek products that align with their values and lifestyles. 

    Full story

  • The Future of Retail: Omnichannel Strategies

    In the dynamic world of retail, the lines between online and offline are blurring. Here at Seeldab Australia, we believe this presents opportunities, not roadblocks.

    Full story

  • Ethical Consumerism: Catering to the Conscious Shopper

    The rise of conscious shoppers presents both a challenge and an opportunity for businesses. At Seedlab Australia, we want to minimise those challenges, and spotlight those opportunities. 

    Full story

Get Involved

Bootcamp Round #11 applications close Friday 17th January 5pm AEDT, so don’t hesitate. Get your applications in now.

Become a Seedlab Participant

Register interest in becoming a Seedlab participant.

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