Seedlab Australia kicks off Bootcamp 10 with record breaking number of participants
We are so excited to announce the commencement of Bootcamp 10, our largest and most competitive Bootcamp Round to date. A record-breaking 55 promising FMCG businesses from across Australia and New Zealand were selected to join our intensive six-week support program.
Preparing participants for the retail world
Bootcamp 10 is designed to equip emerging and existing FMCG businesses with the essential tools and knowledge to benchmark their retail readiness for national supply. Participants will gain invaluable insights from industry experts, refine their product offerings, and enhance their business acumen.
A key focus of Bootcamp 10 is preparing our participants for the dynamic national retail landscape, with a particular emphasis on Woolworths and what they need to know to be successful small suppliers to the retailer. Bringing together feedback from the past nine rounds of Bootcamp, we incorporated new content and resources to help solidify their business basics.
Upon completion of Bootcamp, each business has the opportunity to pitch to our Cultivate program. This five-month accelerator program offers intensive support and 1:1 mentorship, culminating in the Seedlab EXPO at Woolworths Norwest, where participants have a unique opportunity to pitch their products to Woolworths category managers.
Making Dreams Real
Seedlab Australia has a proven track record of nurturing successful FMCG brands in their dream of sustainably supplying a national retailer. Many of our Seedlab Australia Alumni have achieved significant milestones over the last 6-months, including securing life-changing retail listings and raising investment. We are confident that Bootcamp 10 will continue this legacy, fostering a new generation of innovative and sustainable businesses.
Reflecting on the growth and evolution of Bootcamp, Seedlab Team Member Kenna MacTavish shared, “Many participants from earlier Bootcamp cohorts regularly participate in Seedlab events, and actively engage with new participants. It’s incredibly rewarding to see how we’ve built a strong community and network of support. Ultimately, I just love championing these businesses in all of their endeavours.”
We are thrilled to welcome this exceptional cohort of entrepreneurs to the Seedlab village and look forward to supporting their growth and success.