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Cultivate 2 Comes to a Close


We’ve had an incredible time working with our second Round of Cultivators, who have now completed Cultivate. However, our support for them continues via occasional mentoring as needed, and being part of our Seedlab Village 🍃

Here’s what some of our Round 2 Cultivators have to say about their experience with Seedlab and our Cultivate program.

What our Cultivators had to Say

Definitely apply! There is plenty of content so be prepared, but definitely utilise the people and content as much as you can – it’s the best way of being able to know what Woolworths expect from a brand before they know about you!

– Ben Circosta | Bippi Foods

It’s truly a life changing program, Seedlab provides businesses support, basic tools and materials to start, grow and scale up business. The mentors have a wealth of knowledge and experience and the course materials covers all the areas you need to know in order to grow a successful business.

– Loredana de SImone | San Elk

The Seedlab program has been a life changing 4 months for our business. We have engaged with business coaches before but the calibre of the Seedlab team and the speakers are exceptional, you can get allrounder information in just one place. We also appreciate the opportunities to pitch to major supermarkets through the relationships between Seedlab and Woolworths. I am so glad that I took the time to commit to the program over the last few months. Thank you so much again team 😄

– Sarah Leung | Alg Seaweed

Thank you for this opportunity to be a part of this experience. While the content and sessions have been amazing, one of the greatest benefits of Seedlab has been a shift in mindset – from thinking like a small business owner to having a plan to build an Australia wide business. Thank you to each Seedlab mentor, and the experts and Woolies for giving us the courage to set bigger and bolder goals for our little brand.  

– Ambika Malvia | Spicecraft

100% apply even if  your product is not yet developed fully. This course will catapult your learning curve. Expect to spend an extra 5-6 hours a week watching videos and then implementing this new knowledge into your business. Money can not buy this fantastic opportunity. Do not hesitate to apply. 

– Natascha Scutts | Lovebyt

Cultivate is a fast paced, behemoth program. But the knowledge and insight you get out of being apart of it is invaluable. Definitely worth diving in and figuring out how to swim!

– Amanda Goss | Plant Providore

Cultivate is a premium incubator that challenged us hard. Thank you team. Although this chapter is closed, don’t delete us from your phones…we’re coming for you in a few months for more!

– Rob | Hippie Kombucha

The Seedlab experience has been pivotal for our business. The solid education, friendships and good times will be something I’ll hold on to for a long time.

– Mike Doyle | Hive & Harvest

What a wild ride that was! Not for the faint of heart, this course felt like I was a racehorse plucked out of obscurity and groomed for the Melbourne Cup. I learnt so much about what it takes to pitch and supply to the biggest retailer in the country, and to my amazement I think that now I might just have what it takes.

– Sophie Thwaites | Honua Bars

Seedlab focussed my proposition for the 3 way win; consumer, customer, business. Cultivate improved my knowledge across all facets of business and brand management to set up for success as a national supplier. Seedlab prepared me eyes wide open for what scale up means with quality, safety and consistency.

– Jason Quin | ETCH Sparkling

You may have to go back to basics and re-assess the foundations of your business. It may seem a lot of work to do but you will thank them later. Seedlab will help you make your foundations strong before you start building the skyscraper of your dreams.

– Manjula Mishra | Simply Lentils

Cultivate will help fast track your business. It will give clear direction on where and what you need to do. I will stress that there is a lot of work and you need to fully emerse yourself in it, but I thoroughly enjoyed it!

– Scott Huntley | Freed Beverages

I may not have continued with our business and product if it were not for the validation and encouragement from the SeedLab Team and program. An outstanding and compete program. A credit to the minds that have conceived and build it. Simply bloody genius. Thank you SeedLab and Woolworths

– Wayne Schild | Grange Garlic


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Bootcamp Round #11 applications close Friday 17th January 5pm AEDT, so don’t hesitate. Get your applications in now.

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